Firsthand
Firsthand intelligence report on where the secondhand market is headed — not where it's been. New issue every week from Kindan Boulevard.
No. 010 · Sunday, October 11
Firsthand
Ralph Lauren · Aimé Leon Dore · Champion · J.Crew · Levi's · L.L. Bean
No. 010
Menswear's biggest video this month is about the mall: J.Crew, Banana Republic, Gap. Their 90s clothes are turning into vintage.
October 11, 2026
No. 009 · Saturday, October 3
Firsthand
Ralph Lauren · Aimé Leon Dore · Champion · J.Crew · Levi's · L.L. Bean
No. 009
Menswear picked its fall look, and it's an old one: the Ivy campus. Tweed, corduroy, heavy knits, rugbys.
October 3, 2026
No. 008 · Sunday, September 20
Firsthand
Ralph Lauren · Aimé Leon Dore · Champion · J.Crew · Levi's · L.L. Bean
No. 008
Ralph Lauren is making this fall about puffers and quilted jackets. The 90s versions are still sitting in closets.
September 20, 2026
No. 007 · Sunday, September 13
Firsthand
Ralph Lauren · Aimé Leon Dore · Champion · J.Crew · Levi's · L.L. Bean
No. 007
Under a $500 windbreaker, Aimé Leon Dore’s own customers are naming the vintage they would buy instead.
September 13, 2026
No. 006 · Saturday, September 5
Firsthand
Ralph Lauren · Aimé Leon Dore · Champion · J.Crew · Levi's · L.L. Bean
No. 006
L.L. Bean rebuilt its Freeport flagship — and put a repair station and its own vintage archive on the sales floor.
September 5, 2026
No. 005 · Sunday, August 30
Firsthand
Ralph Lauren · Aimé Leon Dore · Champion · J.Crew · Levi's · L.L. Bean
No. 005
J.Crew opened its archive this week — 200 pieces from the years it outfitted the field, not the office.
August 30, 2026
No. 004 · Saturday, August 22
Firsthand
Ralph Lauren · Aimé Leon Dore · Champion · J.Crew · Levi's · L.L. Bean
No. 004
Ralph Lauren already told buyers which vintage matters. Most of it hasn't gotten expensive yet.
August 22, 2026
No. 003 · Saturday, August 15
Firsthand
Ralph Lauren · Aimé Leon Dore · Champion · J.Crew · Levi's · L.L. Bean
No. 003
Buckles, hidden rivets, and a war story sewn into denim.
August 15, 2026
No. 002 · Sunday, August 9
Firsthand
Ralph Lauren · Aimé Leon Dore · Champion · J.Crew · Levi's · L.L. Bean
No. 002
Ralph Lauren Vintage adds CP-92 and Polo Surf Club.
August 9, 2026
No. 001 · Saturday, August 1
Firsthand
Ralph Lauren · Aimé Leon Dore · Champion · J.Crew · Levi's · L.L. Bean
No. 001